[Video/Information Office of Qingdao Municipal People's Government]

Recently, at the Tencent Wesee Urban Cultural and Creative Festival held in Chengdu, Xinhua News Agency Liaowang Institute and Tencent Weseet released the <Nighttime Economy Impact of China's Cities Report ( 2020 )>, in which Qingdao was awarded as one of the "China's Top Ten Most Influential Cities of Nighttime Economy". Moreover, it was also awarded as one of the "2020 China City Night Economy Innovation City" and "2020 China City Nighttime Economy Innovation Case", becoming the only city to win all three awards at the same time.

Nighttime Economy Influence Steadily in the top ten nationwide

The report provides an in-depth discussion on the development trend and characteristics of China's nighttime economy in 2020, as well as a comprehensive evaluation and analysis of target cities in four dimensions: nighttime economy communication power, innovation power, industry scale, and business district traffic. Among the four evaluation indicators, Qingdao's nighttime economy ranks in the first echelon in terms of communication and innovation, and industry scale and business district traffic was in the second echelon.

[Photo/guanhai.com.cn]

According to the report, Qingdao's nightlife was once considered that it is not enough in terms of time, number and form. That is a shortcoming of Qingdao and a development problem that Qingdao is trying to solve. Based on building a more dynamic and richer industry, Qingdao continues to enrich its night tour, tour appreciation and night reading products, enhancing a vibrant urban street life with fashion and vice versa.

The Only Grand Slam City With Three Awards

The event also presented two other awards, "2020 China City Night Economy Innovation City" and "2020 China City Nighttime Economy Innovation Case". Qingdao is the only city won three awards at the same time, which also provides a representative model for the construction of "City Character + Nighttime Economy" in China.

Both top-priority policy support and people-oriented refinement management help to boost the development of Qingdao nighttime economy. Qingdao will tightly tie up the development of nighttime economy and international fashion city construction to promote Qingdao as an open, modern, dynamic, fashionable international metropolis through the full revitalization of the nighttime economy. In turn, it also further empowers the development of the nighttime economy through the construction of an international fashion city, which will be carefully polished as the new business card of the city.

Innovation Becomes the Distinctive Gene of Qingdao Night Economy

As an innovative city of nighttime economy, Qingdao has realized from policy innovation to practice innovation. Under the policy guidance of the government, relevant business enterprises have innovated products, business models and modes, opened up and shared, sped up and shifted gears, which has become a new driving force for developing night economy.

[Photo/guanhai.com.cn]

The creation of the Bar Street is a vivid practice of Qingdao's innovation to create a nighttime economy. By the end of 2020, the city had created 25 Bar Streets with a total area of nearly one million square meters. The planning and creation of the Bar Street has led to the concentration of similar economic activities originally scattered in various areas of the city into mature neighborhoods, forming distinctive neighborhood characteristics. This enhances the attractiveness of the neighborhood and provides a new growth point for the development of the city's "nighttime economy".

In addition to the policy support from the top design, there are also a lot of innovative practices from the grassroots. It is this joint effort from top and bottom that makes Qingdao's nighttime economy development produce twice the result with half the effort. Qingdao has brought new strategy with the development of the nighttime economy and new inspiration to shape the fashion sense of the city.

(By Fanying)