According to data released by the Ministry of Culture and Tourism of the PRC, the total number of domestic tourism trips during the May Day holiday in China was 274 million, recovering to 119.09% of the same period in 2019 on comparable basis; Realized a domestic tourism revenue of 148.56 billion yuan, recovering to 100.66% of the same period in 2019 on comparable basis.

Create a highland for cultural and tourism consumption through mountain and sea resources
The 2023 Shandong Tourism Development Conference opened in Qingdao. It not only showcased the achievements of Shandong’s cultural tourism industry development, but also showcased the brand charm of “Remarkable Shandong and Friendly Shandong” to the world. In order to continuously amplify the superimposed effect of the 2023 Shandong Tourism Development Conference, Qingdao deeply promotes the construction of high-quality bay area city that are suitable for living, working and traveling, and continuously polishes the city brand of “the World’s Most Beautiful Bay” to drive regional economy and promote urban consumption upgrading.

In 2007, Qingdao Coastal Scenic Area was recognized as one of the “World’s Most Beautiful Bays” by The Most Beautiful Bays in the World, also the first in China.

In recent years, Shinan District has focused on building the cultural and tourism IP of the “World’s Most Beautiful Bay”, promoting the deep integration of cultural tourism industry and fashion consumption economy. It also provides residents and tourists with more diverse and innovative products and projects to explore coastal cities, continuously shining the charm of the city.

Unlock the cloud perspective and overlook the city’s most beautiful bay
In order to further experience the natural scenery of the coastal scenic area, Shinan District has helped build the Tsingtao Haitian View & Art to unlock a new urban perspective of “above the clouds, between the sea and the sky”.

On June 20, 2021, Tsingtao Haitian View & Art was officially opened. As the first cultural tourism project of super high-rise vertical building in Shandong Province, Tsingtao Haitian View & Art, by building a 369-meter-high observation platform, displays the natural landscape of Qingdao clouds, mountains, sea and city, as well as the historical changes of the city, realizing the multiple integration of natural landscape and humanistic experience, and providing a great space for citizens to experience the development achievements of Qingdao in the new era. In addition, it also holds art public education activities according to the exhibition content, allowing art to come closer to the public.

Promoting economic circulation, the city bay deciphers the consumption code
Fashion is the development gene and urban color of Shinan District. In May 2023, Shinan District continued to polish its urban IP brand with the theme of “exploring the world’s most beautiful bay”, and continuously promoted the accelerated development of fashion consumption, fashion tourism and other industry.

Among the activities, the Jogging links up all the high-quality tourism resources in the east and west of Shinan District, allowing participants to feel the fashionable vitality of Shinan District during the tour of the beautiful bay.

At the same time, Shinan District focuses on the integrated development of “cultural tourism + marriage” industry, innovates marriage tourism scenes, stimulates market vitality and polishes the romantic label of Shinan District.

In recent years, in order to stimulate the vitality of the consumer market, Shinan District has been enhancing consumers’ sense of experience and participation, exploiting the new potential of consumption, cultivating new dynamics of consumption, and helping the development of consumption to continue to grow.

In the future, Shinan District will also take the tripartite cooperation as an opportunity to give full play to their respective resource advantages, leverage the international organization of The Most Beautiful Bays in the World and the resources of the World’s Most Beautiful Bay scenic spots, and deepen the international tourism market of study, touring and high-end customization, so that the World’s Most Beautiful Bay will be connected to Qingdao and then it will go to the world.

(By Yang Jiming/Yuan Yu)